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No piece of jewelry exists without its little box, protection or pouch. Packaging is crucial in this industry to provide a unique customer experience. In this article, you will learn more about the responsible high-end products available to package all kinds of jewelry. Special attention will be given to the Belgian company Thea Jewelry, which has been using Centurybox's services for several years to create custom packaging. While writing this article, we had the chance to speak with Emilie Duchêne, the founder of this successful online store who explains the importance of packaging and the special attention she pays to its environmental impact.
As a major player in luxury packaging in Europe, Centurybox's goal is to offer all of its customers customizable high-end packaging featuring their store or brand. Selling exceptional jewelry comes with an impeccable customer experience. Communication, product story, packaging and all other elements surrounding the product itself are crucial to stand out from the competition. After more than 30 years in the world of luxury packaging, we have developed an offering that meets the most demanding needs of our customers.
The first high-end trendy product that fits in the zeitgeist is none other than the small pouches made of biodegradable cotton. By affixing your brand's logo in small, you play it simple on this bag that is both modern and resistant. This small timeless pouch is perfect to contain many jewelry, as well to contain earrings, bracelets or necklaces. It will meet your expectations in all circumstances with its many formats.
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It can also be used as a bag to put all your small purchases in a larger cotton bag. Just like the pouches, this bag can be customized with a silk-screen print, with one or two colors, depending on your wishes.
In addition to the cotton pouches, a wide range of cardboard boxes that mix sobriety and refinement has been developed. The first box is the one we called " Campana" ). This one is a box made of a single material ("mono-material"). As you can see, both parts are exclusively made of cardboard, no glue is needed to assemble this pretty box.
Therefore, if you opt for this practical uncoated kraft box, you are making the choice of a fully recyclable and biodegradable box that uses no glue or plastic. So it's a strong choice you're making by offering completely "plastic free" packaging to your customers, affirming your willingness to go high-end ethical for a better world.
When we focus on the packaging developed by Thea Jewelry, we quickly realize the integration of environmental concerns through their packaging.
First of all, it should be pointed out that this company specializing in personalized jewelry does not have physical stores as such, they are exclusively present online. For this reason, Emilie Duchêne explains that packaging has a crucial role in the customer experience. She says "it is very important to pay attention to the packaging, it is impossible to miss, it is a value to respect". It is therefore normal for an online site to work on its visual appearance through a worked packaging.
Let's take the example of their custom-made shipping box. This one is delivered to them flat and is made of natural kraft material. The advantage of this flat delivery is that it minimizes the space in the means of transportation when we send them the boxes as well as in their storage space. Easily assembled, they have the particularity of being fully printed inside the box. Find this sublime box when it is still unassembled.
The result is even more bluffing once mounted as you can see in the following photo. While some do not love the color "natural kraft", we share the opinion of Emilie Duchêne who says "I like kraft, I think that with a beautiful logo and a nice quality of printing, the trick is done." Moreover, it is important to know that this material is 100% recyclable and recycled. This makes it a material with very interesting properties for the world of tomorrow.
So we can see the importance of the materials selected for the packaging of this online store. When we ask her if Thea Jewelry forbids itself certain materials, the answer is clear: "I don't want to be extreme because I'm not extreme in my everyday life, you just have to be consistent. Obviously, I prefer to avoid plastic, that's why I chose paper handles. I prefer biodegradable anyway. That's my priority." So it's clear that this Belgian company places great importance on responsible packaging in order to be consistent with its ethical high-end jewelry. As the founder says, "It's not greenwashing, I think it's being responsible and being in line with the values her brand carries."
Find below examples of the boxes and bags we made for this Belgian online store. Paper and cardboard are the main materials used for these custom-made packages. On the pictures, cotton handles are present.
Do not hesitate to call Centurybox if you are interested in having your packaging custom made with your brand name. This is possible from 1000 units onwards!
